HP reinvents the retail experience with new ElitePOS powered by Windows 10

HP today announced a new all-in-one point-of-sale (POS) system, the HP ElitePOS. Unlike the boxy POS terminals commonly we see in retail environments, the new ElitePOS features a modular design which is also functional. This will make the shopping experience faster for both customers and the sales associates. It can support several use cases like interactive signage, employee attendance, and self-service applications like a customer check-in and access to additional product offerings in the “endless aisle”. Display can also be separated from the input/output (I/O) base for maximum placement versatility.

It is powered by Windows 10 or Windows IoT, DDR4 RAM and 7th gen Intel Core processors for great performance. The hardware is also built to withstand harsh environments. It has passed MIL-STD tests. It can deter minor spills by channeling liquid out the device, and provide efficient cooling with side venting for improved reliability. HP also allows retailers to further customize ElitePOS solution according to their needs. They have included an optional receipt printer that integrates into the column stand, and an optional magnetic stripe reader built into the display, create a clean counter space for retail environments. The optional barcode scanner and optional standalone printer match the elegance of the ElitePOS for a consistent design aesthetic across peripherals.

HP ElitePOS comes integrated with following software security features:

  • BIOS-level device security to provide protection in the event of a malware attack with HP Sure Start Gen3, the industry’s first self-healing BIOS, and HP BIOSphere Gen3, the industry-leading firmware ecosystems.
  • User authentication technology, including an optional fingerprint reader for secure login; Credential Guard4 for secure user authentication and password protection, and Device Guard, which lets IT managers create rules to run only signed, trusted, and approved applications on the POS system to help protect against walk-up and low-level attacks through USB ports.
  • Physical security of the device itself with an optional bolt-to-counter configuration, VESA mounting K-Lock features and external fingerprint reader for secure login through Windows Hello.

The ElitePOS will be available for retailers around the world in August 2017 from HP and its global network of more than 250,000 partners. Learn more about this new POS system here.

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