HP has new campaign for Windows 8 devices featuring “People making it matter”

imagePresumably in an effort to show buyers how a new Windows 8 device will fit into their life, HP has produced a new series of videos showing the devices used by rather dynamic people in the real world.

In the above video we have HP asked Michael Daube, executive director at CITTA, trying the HP ENVY x2.

The video interestingly portrays the device as Laptop Plus, rather than a tablet with a keyboard, which in the early stages may be the best way to sell a Windows 8 hybrid.

See another video in the series, showing Tiffany Cruikshank, yoga teacher and acupuncturist, trying the HP ENVY TouchSmart Ultrabook, below.

Do our readers think HP is now doing a better job selling their PCs running Windows 8? Let us know below.

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