How Windows Mobile Evolved Into Windows Phone 7

At this week’s BYTES by MSDN,Loke Uei Tan, Senior Technical Product Manager with the Developer Experience team and Tim Huckaby,the Founder of InterKnowlogy, experts in Microsoft .NET and Microsoft Platforms discuss how Windows Mobile evolved and how the user experience is carefully guarded. Loke shares how Microsoft encourages developers to build apps for WP7, while maintaining a consistent consumer user experience. Loke also revealed the organization of the Windows Phone team at Microsoft  which are called CEX(Consumer Experience), BEX( Business Experience), Developer Experience.

Source: MSDN