Even without the coming update rolling out later this month the Bing search app offers a lot more in USA than elsewhere in the world, including Top Videos, Local Deals, Top Headlines and Cinema Listings.
For some reason the Bing app in the RoW offers none of this, but enabling it is as simple as going to Settings and under Language and Region changing your Browser and Search language to English (United States). James Croft posted the above video showing how to make the change.
Of course this is a lot more viable in English-speaking countries such as UK and Australia, but I suspect even users elsewhere will want to try it out and see what you are missing.
Microsoft has said the new Bing Search app, which consolidates a number of the tabs, will see an international roll-out by the end of the month – hopefully it will also offer a bit more to the vast majority of Windows Phone users who live outside the United States.