How can Microsoft turn round their falling Windows Phone market share?


Today’s news of Windows Phone having only 2.5% market share in Q2 2014 was not unexpected, given the transition between Nokia and Microsoft Mobile, but as one of our readers noted, it is in fact the 5th quarter in a row of falling Windows Phone market share, making it a pretty strong trend.

Now one could argue that Microsoft has already taken strong measures to turn things around, including making Windows Phone free, recruiting new OEMs, making the OS compatible with Android hardware, increasing support for growth markets like China and  increasing integration with Windows 8 via universal apps.

Microsoft has also started aggressively responding to demands of Windows Phone users via their Uservoice site, regularly adding features users demand.

While I can not argue with any of these moves, unfortunately Microsoft did all these things pretty late in the game.

Recent moves by Microsoft suggests that Windows Phone’s market share is now so low that even Microsoft is shifting their support to other mobile operating systems.   Is there anything else Microsoft can do to turn their Windows Phone boat around? Let us know your ideas in the comments below.

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