Before E3 2015, Call of Duty franchise was always considered as a “Xbox first” title as most of the maps packs and DLCs were released first on Xbox and then on PlayStation. At E3, Sony announced that PS4 is the “home” for the Call of Duty game franchise, so they will first get DLCs before Xbox platform. Aaron Greenberg, Senior Director of the Studios Marketing Group at Microsoft responded the following regarding this change.
“We were expecting the announcement, obviously we have a great relationship with Activision, we have more people playing Call of Duty today on our platform than any other and if you think about it, if you’re a shooter fan and want to play Halo and Call of Duty, there’s only one box to do it on.”
He also said that they have great relationship with Activision and they will continue to support Call of Duty on Xbox just like any other 3rd party title.
“You want to play Halo and Gears and Call of Duty. We think we’ll continue to drive a lot of sales of Call of Duty on our platform, we already have pre-orders happening now for Black Ops 3, and we’re going to support the title just like we would any other big third-party title.”