Handango, who launched one of the original app stores some time in 2003, had finally updated its inHand software in an attempt to fob it off to carriers trying to get a cut of the seemingly burgeoning mobile app market.
They have announced a new Mobile Store Platform that seems to have many of the features of the very successful iPhone app store (except the low prices of course) and will be initially targeted at the Windows Mobile platform.
It is set to feature a customizable, brandable interface, a QA and certification system, user reviews with star ratings, search capability and a customer support system. Billing can be performed directly through the carrier, meaning less credit card details needed.
As of yet the service is only available to carriers, and can not be downloaded to non-carrier-branded devices.
In our opinion, without the universality of a single country-wide app store and the low prices that encourage impulse buys the venture is unlikely to meet with great success.