Yesterday, GroupM announced their largest deal reached with Microsoft Advertising Canada. They also announced an exclusive partnership that provides GroupM and its agencies with exclusive access to Microsoft’s newest multi-screen offerings for the first quarter of 2015.
“Microsoft Advertising’s platforms – MSN, Skype, Xbox, and Outlook.com – currently reach more than 85 per cent of Canadian online audiences,” said Brandon Grosvenor, Vice President, Microsoft Advertising Canada. “Our new multi-screen offerings extend our reach even further with the addition of iOS, Mac, and Android platform integration. The partnership will connect GroupM’s clients with the power of the Microsoft ID, enabling the delivery of engaging advertising to the right audience, with the right message, at the right time – no matter what screen they’re using.”
Read more about it here.