China has ended its 13 year old ban on game consoles today. This should be a great news for Microsoft and Sony as their popular consoles can be sold in the world’s largest country. The new announcement from the government now allows foreign companies engaged in the production and sale of gaming entertainment devices to do their gaming related business in China. But as you can expect, there will be some authority that will review the games in accordance with Chinese culture.
I guess Microsoft expected this announcement as it started a new entertainment venture in China few months back. Shanghai media company BesTV New Media Co., Ltd, revealed that it has plans for an entertainment development venture with Microsoft. BesTV will hold a 51 percent share and Microsoft will hold 49 percent in the joint venture, initially planned to be known as E-Home Entertainment Development. The joint venture will develop games and related services, said BesTV.