Graph demonstrates Nokia’s come back in the UK smartphone market

kantar OEM UK

While we all pay close attention to the month of month fluctuations in the progress of Windows Phone, sometimes it is helpful to step back and look at the bigger picture.

This is exactly what Kantar did when they posted the above graph, looking at the year on year progress of Nokia (and by extension Windows Phone) since 2011.

The graphic shows clear progress for both over the period , in contrast of course of Blackberry’s rapid fall from grace, and over recent years relative stagnation of Samsung and Apple.

Nokia’s resurgence in the market is likely due to a combination of their strong brand here and a good OS, and this is certainly not a market where one can say Microsoft is not spending on marketing, with Nokia handsets constantly being used in product placement, and ads on both TV and billboards very common.

Living in UK I can now say it is no longer a rare sight to see a Windows Phone in your day to day life being used by complete strangers, and if Microsoft continues to invest in the market I think 15% in 2015 is not unimaginable.


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