Google redesigns its search page for more transparency

Google debuted a new design for Google Search this week. This new search page refresh will bring a splash more colour to your search results.

As you can see from the results page Google provided, these mild changes show off more transparency in terms of UI.

For instance, when it comes to ads, they are now shown more clearly as an Ad with the words ‘Ad’ in bold font next to the URL. For regular websites, you’ll see the name of the site as well as a favicon next to the results on the search page. All these changes are made so users can identify the information sources at a glance so they can decide whether to click or not.

“As we continue to make new content formats and useful actions available—from buying movie tickets to playing podcasts—this new design allows us to add more action buttons and helpful previews to search results cards, all while giving you a better sense of the web page’s content with clear attribution back to the source,” Google explained on Wednesday.

While the design is rolling out on mobile now, Google’s post implies that it will be coming to the desktop as well.

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