Google will soon introduce Netflix-style subscription service for apps available in Google Play Store. This upcoming subscription service will be called Google Play Pass. For $5 per month, you will get access to set of premium apps available in Google Play Store. All the apps that are part of this subscription plan will be ad-free and their in-app purchases will be unlocked.
Later today, Apple will be announcing the launch of Apple Arcade, a similar subscription service focused on games for iOS devices.
Source: Google