Google officially says goodbye to Allo as it clarifies its messaging strategy

Yesterday, we reported that Google was rumoured to be shutting down Allo pretty soon. A few scant hours later, the firm confirmed as much, the Allo messaging app will be shut down in March next year, with users being able to export their conversations before then.

Writing on the Google Blog, Google’s Matt Klainer says:

[We] built Google Allo, a smart messaging app, to help you get more done in your chats and express yourself more easily. Earlier this year we paused investment in Allo and brought some of its most-loved features—like Smart Reply, GIFs and desktop support—into Messages. Given Messages’ continued momentum, we’ve decided to stop supporting Allo to focus on Messages.

Allo will continue to work through March 2019 and until then, you’ll be able to export all of your existing conversation history from the app—here are instructions on how to do so. We’ve learned a lot from Allo, particularly what’s possible when you incorporate machine learning features, like the Google Assistant, into messaging

None of this is new information, having trickled out in bits and pieces of innuendo over the pasr couple of months.

In summary, Google’s messaging strategy is as follows: If you’re a consumer, Android messages will support both Chat, an IP messaging. Duo or video messaging. For team-based messaging and enterprise users, Hangouts Chat and Hangouts Meet will take care of chat and video conferencing scenarios.

For the dustbin: Hangouts Classic and Allo.

Source: Google

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