Previously, when you want to make changes to privacy settings of a particular Google product like Search, you have to go to Google Accounts page and perform the necessary changes.
Today, Google announced that it will allow users to make privacy setting changes within the Google products, starting with Search. With this improvement, you can now review and delete your recent Search activity without ever leaving Search. Google is also offering quick access to the privacy controls in your Google Account that are most relevant as you use Search.
For example, to control the ads you see when you search, we give you access to your Ad Settings. Additionally, you can access your Activity Controls to decide what information Google saves to your account and uses to make Search and other Google services faster, smarter and more useful.
This new improvement is now rolling out in Google Search on desktop and mobile web, and in the Google app for iOS and Android in the coming weeks. Google is also planning to expand this to Maps and other products.