Recently, we broke the news of fill rate issues for Windows Phone apps in AdMob that were reported by developers. According to several developers, fill rates for ads went down from 99% to as little as 7 or 8% – and the revenue took a similar plunge of more than 50%. Now, according to Google, the company is working to fix the fill rate issues for Windows Phone apps in AdMob:
We're aware of fill rate issues for Windows Phone in AdMob. We're actively investigating and working to fix this, more details soon.
— AdMob by Google (@admob) May 18, 2015
The company states that it’ll share more info on the issues soon. It’s also worth noting that a Google spokesperson recently told Business Insider that the company is “actively investigating and working to fix this.”
We’ll make sure to keep you updated with more info on this topic soon.