There is only one credible alternative to Google search in this world, it is Microsoft’s Bing. But, Google’s executive chairman Eric Schmidt doesn’t think so. During a visit to Native Instruments, software and hardware company in Berlin, Eric Schmidt said that he considers Amazon as their biggest search competitor, not Bing or Yahoo.
“Many people think our main competition is Bing or Yahoo,” he said during a visit to a Native Instruments, software and hardware company in Berlin. “But, really, our biggest search competitor is Amazon. People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon.”
Even though people searching on Amazon is different from what they do on Google or Bing, Eric noted that it’s still about getting information. In an effort to compete with Amazon and its e-commerce services, Google is slowly expanding their delivery services in the US. Google is well aware of the fact that Amazon is growing in a rapid pace, in fact Google has 233.1 million unique visitors for all its sites, Amazon is now at roughly 172 million unique visitors. Schmidt said that Google needs to keep innovating or “someone else will innovate around us — leaving us obsolete over time.”
While Eric can dismiss Microsoft’s Bing efforts in search, Microsoft is moving in the right direction to be a great competitor to Google in the future of search.