Google hit back at competitors amidst DOJ lawsuit

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Google has hit back at its competitors and the Department of Justice (DOJ) in a new blog post, arguing that the lawsuit filed against the company is “deeply flawed” and ignores the intense competition in the technology industry.

In case you missed it, DOJ sued Google for “monopolizing digital advertising technologies” back in 2020. The tech giant is set to go on the trial this week on September 12.

“Google cemented its dominance in tools relied on by website publishers and online advertisers, as well as the digital advertising exchange that runs ad auctions,” the suit document reads.

In the blog post, Google’s President of Global Affairs, Kent Walker, argued that the company’s success is due to its innovation and the quality of its products, not to any anti-competitive practices.

“People use Google because it’s helpful,” Walker wrote. “They don’t use Google because they have to.”

Walker also criticized the DOJ’s lawsuit for being “backward-looking” and ignoring the rapid pace of innovation in the tech industry. He noted that Microsoft, one of the companies that is suing Google, has also invested heavily in AI and other technologies.

“This lawsuit simply ignores how intensely competitive and dynamic the technology industry is today,” Walker wrote.

The DOJ has not yet responded to Google’s blog post.