Google Ads now gets a new upgrade with with Better Insights and Reporting Tools

Google has introduced new updates to their Performance Max ads system as a way to give advertisers more transparency and control.

Used by over a million advertisers, Performance Max helps businesses reach audiences across all Google channels, including Search, YouTube, Display, Maps, and Gmail. 

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Now, advertisers can access detailed channel-level reporting, a feature that many had requested.

With this update, users can view how their ads perform on each platform. A new “Channel performance” page shows where conversions come from and how each channel contributes to campaign goals. Advertisers can also download this data for analysis outside the Google Ads interface.

Google has also expanded its reporting features. Full search terms reporting is now rolling out, allowing advertisers to see which search terms triggered their ads. 

This can help them refine text assets or apply negative keywords. Additionally, asset-level reporting now includes more metrics like impressions, clicks, cost, and average CPC. This helps advertisers better understand which creatives are driving results

Google says these updates, along with more than 90 recent improvements, have already boosted conversions by over 10%. Advertisers can expect even more announcements at Google Marketing Live on May 21. 

These changes reflect Google’s ongoing effort to make Performance Max more effective and easier to manage.