Google Accuses Microsoft Of Making Misleading Statements To The Market Regarding Win-backs From Google Apps

At Worldwide Partner Conference this year, Microsoft claimed that 785 customers have switched from Google Apps to Office 365 in the past 18 months. Microsoft highlighted this stat to show that they are winning back customers from Google. Google recently responded to these claims that 5,000+ companies sign up for Google Apps every day and that “thousands of those customers switch from Microsoft”. In fact, they responded to Microsoft’s slide with the following detailed statement,

Google’s claims regarding the above slide from Microsoft,

  • Smithfield: Smithfield is definitely still using Google Apps – they just renewed in March 2014.
  • City of Edmonton: The City of Edmonton is definitely still using Google Apps. In fact, the CIO recently declared that they are staying with Google Apps after an exhaustive analysis by IBM and Deloitte
  • University of Colorado Health: The University of Colorado Health — the teaching hospital for the University of Colorado Denver — was never on Apps. They had a few accounts provisioned but they have never paid for Apps. The University of Colorado Boulder is 100% Apps for all students. The faculty and staff still continue to use Microsoft on-premise but are considering moving to Apps in order to better collaborate with students. Additionally, many of the faculty and staff are currently using Drive.
  • Arysta Lifescience: Arysta Lifescience was a Postini customer. They did an Apps trial but were never an Apps customer.
  • Dixons: Dixons Retail was never a deployed Apps customer.
  • Anhanguera Educacional: Ananhguera Educacional was an Apps customer, but they were acquired by Kroton Educational, which is standardized on Microsoft. Microsoft offered to provide all licenses and services for free to Kroton so they decided to move Anhanguera to Microsoft as well, and report these savings as a positive impact of the merger.
  • Guardian Insurance: Guardian Insurance decided not to renew in March 2014. They are rolling out Office 365 to the corporate users and will then replace Apps for the brokers in a year.

Moral of the story: Slides can be deceiving and we feel Microsoft is making misleading statements to the market.

Microsoft also responded to Google’s claims with the following statement,

We continue to see incredible momentum with companies in industries as diverse as education, healthcare, retail, agriculture and utilities choosing Microsoft. While the companies highlighted at our annual partner conference are Office 365 customers, they are at different stages of deployment with historically diverse productivity environments. The logos depicted are not all pure win-backs, but represent significant wins for Microsoft in competitive circumstances. Based on public records, the 785 customers moved some or all of their email solutions away from Google.

This spat shows that the enterprise productivity market competition is heating up.

Source: Forbes

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