Glu Games promising cross-platform mobile social games, including Windows Phone 7

Social games coming to Windows phone 7 Niccolo de Masi, CEO of Glu Games studio, has a perspective on mobile games which should be pretty good for Windows Phone 7.

"You need to be able to address the entire audience. For games to go viral they need to work across all platforms," de Masi said.

"You don’t have a viral game if you have to have a friend with exactly the same handset and operating system as you."

His company aims to release 5 persistence, free-to-play cross-platform social games between October and December, running on iOS, Android, Palm’s webOS and significantly Windows Phone 7.

According to PocketGamer three are what de Masi calls simulation or virtual world games, there will be one action/adventure game and one alternative sports title, all original rather than branded titles.

The games will be followed up by 5 more games in Q1 2011, and a total of 25-35 for the entire year.

Read more at PocketGamer.co.uk here.

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