While Microsoft maybe hasnÂ´t had the right touch on advertisements in the past it seems now they are doing a lot better.
Microsoft Germany is promoting Â Windows Phone 7 with a scene from “Switch Reloaded”, a show which makes fun of popular TV programs. In this ad they parody a popular quiz show (more info can be found here ). The show master takes the (imaginery) guests for a ride, explains what a “Kontakte” (contacts) hub is and then states the german version of “less stop and stare – more glance and go”.Â He ends with a pun, noting that heÂ´s got a contacts hub because he has so many contacts.
I think if you donÂ´t know the show thatÂ´s being made fun of you would probably not laugh. But since itÂ´s a very popular program in Germany (and Austria, too) and because the language is very straight-forward and funny I think the ad is quite Â effective.
The ad, inÂ German, can be viewed here. Â (cannot be embedded)