Full Kin demo by Roz Ho

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kin13 Above we have a demo by Channel 9, Microsoft’s internal news service, of the Kin device and OS directly by the people who created it. Present are Matthew Bencke General manager and Roz Ho, Corporate Vice President of the Premium Mobile eXperience group at Microsoft.

The revealed the project was 3 years in the making, and they interviewed 22 000 people before they even started any development.

Describing their market as the “socially connected generation”, they designed the phone to both entertain and keep them connected, and along the way strove to make sure the phone was the best device for this, by for example making sharing easy, including a QWERTY keyboard and also a great camera with bright flash for night time use, when most camera photos made by the target market are usually taken.

They note that its the first phone where the user will not have to worry about storage capacity.  As an example, all photos taken are automatically stored in the cloud, with only tiny thumbnails being kept on the device itself. They therefore call the storage virtually infinite.

About the Kin One, they revealed that the device is designed for SOHO, Surreptitious One Handed Operation, such as in the back of a class for example, and finally revealed the resolution of video captured on the device – VGA.

Kin Studio site is built on Windows Live Storage and will be accessible using user’s Live ID.

The Kin team’s battery life target was described by Roz Ho as from Friday night to Monday morning.

They also mention that buyers will be able to customize the backs, similar to Zune Originals, when they buy from Kin.com.

They noted that the phones will be priced to be accessible to almost anyone, irrespective of age or means, which I take to mean relatively low priced.

Via the Windows Embedded blog.

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