Full Kantar June numbers reveal a mixed picture, continuing growth in Europe


29, 2013

imageKantar has now released their full numbers for the 3 months ending in June 2013, which would constitute Q2 2013 also.

The numbers reveal a mixed picture, with growth in some areas and reduced market share in others.

Windows Phone’s market share in Germany dropped slightly to 5.9% from 6.1% last month, and seems to be stuck somewhat at the 6% level for a while now.

In UK however Windows Phone is still showing good growth, reaching 8.6% share, a new high for the OS. The OS also hit a new high of 9% in France, a dramatic increase from 2.2% last year.

Windows Phone is however steadily losing market share in Italy, in what used to be the OS’s strongest market, now with only 7.8% share. It has also continued to lose share in Spain, which is heavily dominated by Android.

In China, despite the numbers looking bad year on year, Windows Phone has in fact staged a good recovery, increasing from 2.9% last month to 4.9% in June.  In Australia Windows Phone share is 5.3%, down from 5.6% last month.

In Mexico Windows Phone hit a new high of 7%, up from 6.6% last month and only 1.9% last year.

In USA Windows Phone is down to only 4%, despite the launch of the Nokia Lumia 928.  This was however in the face of high profile Android launches such as the Samsung Galaxy S 4 and HTC One, but of course the trend is quite worrying.

In the EU5 countries in Europe overall Windows Phone continued to grow, hitting 6.9% market share, compared to 6.8% last month and 4.7% last year.

Dominic Sunnebo, global strategic insight director at Kantar Worldpanel ComTech, comments:

Windows Phone continues to consolidate its position as the third OS globally, with strong performances in Britain and France where it has 8.6% and 9.0% of the market respectively. However, its share in the important US market has dipped slightly from 4.6% in the three months to May to 4% now.

Sunnebo continues, “While flagship Windows handsets such as the Nokia 925 and HTC 8X grab the headlines, it is the low and mid-range models, such as the Nokia Lumia 520 and 620, which are quietly driving its momentum. It is vital for Windows to be seen as a mainstream alternative to Android and iOS rather than a niche platform. Selling large volumes of lower end smartphones is a good way of getting Windows seen in the hands of potential customers’ friends and family, convincing them there isn’t a risk in choosing the operating system. The majority of people are trend followers, not trend setters, so Windows needs to get as many smartphones to market as quickly as possible.”

See the full numbers below:


See last month’s numbers here.

Is Windows Phone doing well or poorly? Let us know below.

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