Former Microsoft Executive Robbie Bach Shares His Experience In Creating Xbox Business From Scratch

Xbox Revisited

Long time Microsoft followers will very well know about Robbie Bach. Robbie joined Microsoft in 1988 and over the next 22 years worked in various marketing, general management and business leadership roles. He was the first Chief Xbox Officer who led the creation and development of the highly successful Xbox video game business for Microsoft from scratch. Robbie left Microsoft in 2010 when he was the President of Entertainment & Devices Division. He has now completed his first book, Xbox Revisited: A Game Plan for Corporate and Civic Renewal. In this book, he has shared the lessons he learned during the years of launching the Xbox and the Xbox 360.

Xbox Revisited is a wake-up call, a challenge to every citizen to become a “civic engineer” addressing the challenges we face in our communities and across our country. Using the 3P Framework of Purpose, Principles, and Priorities developed by the Xbox team, Microsoft’s former Chief Xbox Officer, Robbie Bach, takes business, non-profit, and community-engaged readers on the Xbox journey—a triumphant saga from garage-shop beginnings to business success.

Bach describes the process used to revitalize a beleaguered business in dire straits and applies it to civic engineering and a country adrift in a sea of challenges. Building off of lessons learned from two challenging days in 2001—the first when the original Xbox failed to turn on at its unveiling and the second on 9/11 as the terrorist attacks played out before our eyes—Xbox Revisited provides a simple yet effective framework to address even the most complex problems we face in our personal, professional, and civic lives.

You can get a taste of what you can expect from his book here.

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