For Developers: Microsoft shutters Mobile2Market developer program, replaced by Marketplace


According to an email sent last week by Microsoft to Mobile2Market members, Microsoft will discontinue Mobile2Market, its mobile application certification and marketing program for independent software and hardware vendors.

"Benefits of the program–including Buy It Now functionality with online distributors, the Windows Mobile Catalog, the Designed for Windows Mobile 6 logo, and Microsoft Partner Points–will no longer be available after that date,"  "The Logo License Agreement for Windows Mobile 5.0, 6.0, and 6.1 also will end effective February 18, 2010, at which time distribution of and all references to the aforementioned logos will need to cease."

The program is set to terminate on the 18th February, and Microsoft has not explained its decision.

One suspicion may be the replacement of of the program with one centred around Marketplace, as Microsoft is encouraging developers to turn there.

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