Fitbit is not a having a good time when it comes to sales as people have started looking at other options with better features. However, it looks like this might change this year as the company finally has decided to move from activity trackers to smartwatches.
At the latest earnings call, Fitbit said it would produce a “family” of smartwatches this year. The details of the new “family” of smartwatches are scarce but we do hope to learn more as we move forward. This decision might be good for the company considering the fact that they have been recording losses. Fitbit can combine their core health and fitness hardware with Android Wear which can produce some good smartwatches with great fitness compatibility.
Fitbit did try cost-cutting this year but that won’t help them if they want to survive in the market. The company has been handing customers to companies like Apple because of the lack of smartwatch capabilities. The company might be able to regain some customers back if they play their cards right.