Fitbit Ace for Kids now on sale

Fitbit’s kid-focused Fitbit Ace is now on sale.  The device resembles the Fitbit Alta HR and is designed for children age 8 and older. The tracker counts steps and also gives prompts to move.

The tracker also monitors active minute and sleep goals, and offers celebratory messages and badges, and challenges for the whole family. It comes with an adjustable, showerproof wristband available in two vibrant colours and up to 5 days battery life.

“Fitbit Ace opens up a direct line of communication across the family to help parents and their children understand how physical activity impacts overall wellbeing and health,” said Dr. Ryan Rhodes, exercise psychologist, Director of the Behavioural Medicine Lab (BMED) at the University of Victoria, and member of the Fitbit Advisory Panel. “When parents have insight into their kids’ activity, they are better positioned to then promote less screen-time and more physical activity in a fun and motivating way.”

The device comes with built-in parental controls. Parental consent is required to create an account for kids, and Fitbit’s family account allows parents to approve who their children connect with, and view activity and progress. Parents can help manage what stats their kid sees in the app to only include what motivates them most. Kids have access to appropriate stats for their age, including steps, active minutes and sleep; it won’t highlight calorie intake, weight and body fat/BMI, or public social features.

The tracker features:

  • Tracks their activity and sleep: Helps develop healthy habits by trackingsteps, active minutes and sleep; goals default to international health guidelines for activity (60 minutes)v and sleep (9 hours).
  • Reminds them to move: Reduces sedentary time with personalized reminders to move each hour.
  • Motivates and rewards them for moving: Encourages kids to build healthy habits with daily or weekend challenges and collectible badge rewards. Kids (and parents) can see their stats, badges earned, progress toward their goals, and more in the Fitbit app.
  • Family account: Brings families together and keeps everyone engaged with added motivation and accountability; parents can view their kid’s activity, and manage what stats they see in the app.

The Fitbit Ace is available today at global retail partner stores worldwide, including major North American retailers Amazon, Best Buy, Kohl’s, and Target. The device is also available for sale at Fitbit.com and major online retailers for $99.95 (USD) in power purple and electric blue. Find it at Amazon here.

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