If you visit www.microsoft.com/en-us/store/apps/ you will be taken to what appears to be the new unified windows 10 store.
The app listings at present only include desktop and tablet apps, but universal apps will of course also include phone versions. There are also not any screen shots yet.
The search service now also uses Bing, rather than the usual algorithm, which seems to produce better results.
See the store here, or see more screen shots at Wincentral.com.br, who noticed the new store first.