As midnight rolls over the world, it is now the 26th in New Zealand, and some stores there are holding midnight openings for Windows 8.
Neowin reports little consumer enthusiasm so far, with only one or two customers showing up in the store they visited. One person who was certainly enthusiastic is Greg Daniel, who was officially the first person in the world to buy a copy of the new OS.
While Microsoft is rumoured to be planning to spend more than $ 1.5 billion promoting the OS, there has been very little advertising in the run up to the release surprisingly, likely explaining the muted response so far.
Update: In a related story, Australians seems to be showing more enthusiasm, seemingly filling the Harvey Norman Store waiting in line for their Windows 8 retail copies.