FIFA 11 Ultimate Team on WP7

Ribot have made a concept video based upon EA SPORTS’ fantastic FIFA franchise. This video focuses on the potential on mobile for the highly popular Ultimate Team feature. This concept has been created on Windows Phone 7, a device that’s perfectly suitable given its strong Xbox LIVE integration and clean interface.


We’ve focused solely on the management aspect of the team, because that’s where we believe the context to lend itself most to. Do your squad changes, deal with injuries and buy that missing player on the way home, so you can play the matches when you arrive. We believe that this kind of cloud-based context-specific experience will become incredibly popular over the next few years – this video was created because we saw little out there that inspired us, and because of the potential we see for brands such as EA SPORTS. The interesting part about the concept was in getting the balance right between the rich immersive aspect of the original game, and keeping the mobile UI simple and quick, and buildable with the current tools. We think we’ve got it right here.

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