Facebook has since allowed users to memorialise profiles of deceased friends and family. Now the firm is going a little bit further with a new tributes section for memorialised profiles.
“Over 30 million people view memorialized profiles every month to post stories, commemorate milestones and remember those who have passed away. The new tributes section expands on this, creating a separate tab on memorialized profiles where friends and family can share posts — all while preserving the original timeline of their loved one,” Facebook’s Sheryl Sandberg explained on Tuesday, “This lets people see the types of posts that are most helpful to them as they grieve and remember their loved ones.”
Facebook will also allow legacy contacts — people selected to control memorialised accounts — to moderate posts. They will also be able to update the deceased’s profile photo and cover image.
Finally, Facebook is addressing a pain point, for several users, where memorialised accounts can show up in suggestions for events or in birthday reminders. The firm is using AI to stop this from happening.
Some people who despise the concept of social media may find the idea of keeping profiles up once the main users have passed away unappealing. To others, it could be just what they needed.