TikTok is gaining huge popularity among young people around the world. In fact, TikTok now has around 1 billion monthly active users around the world. In order to retain its users, Facebook is introducing TikTok-like video-music remix feature in Instagram. This new feature is called Reels and it is now rolling out to iOS and Android users in Brazil.
Instagram Reels will allow users to create 15-second video clips set to music and share them as Instagram Stories. There is a new Top Reels section of Explore which will feature popular Reels from the Instragram community. As you can expect, you can soundtrack the Reels with a huge catalog of music, or use the audio from anyone’s else Reel to create a remix version of the same. Reels will allow users to add timed captions so words appear in certain scenes, and also add a ghost overlay option to make the video look fluid. It will be interesting to see how Instagram users react to Reels feature in the coming months.