Facebook reveals News Feed algorithm with the new “Why am I seeing this post?” feature

Following the release of “Why am I seeing this ad?” feature four years ago, Facebook today announced the “Why am I seeing this post?” that will help users better understand and easily control what they see from friends, Pages and Groups in their News Feed. This is a great feature for end users to cleanup their newsfeed. They can now tap on posts and ads in News Feed, get information on why they’re appearing, and take action to further personalize what they see. You can see the following information:

  • Why you’re seeing a certain post in your News Feed — for example, if the post is from a friend you made, a Group you joined, or a Page you followed.
  • What information generally has the largest influence over the order of posts, including: (a) how often you interact with posts from people, Pages or Groups; (b) how often you interact with a specific type of post, for example, videos, photos or links; and (c) the popularity of the posts shared by the people, Pages and Groups you follow.
  • Shortcuts to controls, such as See First, Unfollow, News Feed Preferences and Privacy Shortcuts, to help you personalize your News Feed.

Facebook is also updating “Why am I seeing this ad?” feature to include additional details about the ads users see when information on an advertiser’s list matches their Facebook profile.

Source: Facebook

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