Facebook has kept on its toes ever since the potential for misinformation to spread and influence elections on its platforms was revealed.
The firm this week revealed the measures it was taking to prepare its platform for elections in India. First of all, the firm’s political transparency tools will come in handy here to provide more information to voters. When looking at political ads, viewers will be able to tell who paid for which ad and know exactly who backs their candidates.
The firm has also worked on identifying misinformation and fake news, as well as worked hard to remove abusive content from its platform.
In the same vein, Facebook says that it has removed close to 700 pages in the past week for violating their bot and spam policies.
“Promoting election integrity in India isn’t something Facebook can do alone. We recently joined other social media companies in a voluntary code of ethics for the general elections with the Election Commission of India (ECI),” Facebook’s Ajit Mohan said on Monday, “It includes measures like a dedicated communications channel for notice and take down after receiving valid legal order, processing of valid requests in the blackout period ahead of voting and voter education efforts. This builds on the ongoing dialogue we’ve had with the commission, as well as with the campaigns and political parties.”
Aside from that, the firm will also try to make it more fun to vote. Users will be prompted to use the “Share You Voted” feature on Facebook, which would hopefully nudge users on the fence into voting as well.