Facebook is rolling out a set of stickers and filters in response to World Mental Health Day. The firm announced that it would be releasing a “Let’s Talk” set of story filters to enable people to solicit conversations from friends who may be in distress but not sure of whom to reach out to.

The firm is also releasing a new sticker pack built around mental health. If you do end up using any of these stickers Facebook will donate a dollar to mental health organisations per sticker use, up to a total of $1million.

“While an online community can provide invaluable support, we know that many find it uncomfortable to share personal feelings in a broad public setting,” Facebook’s Antigone Davis, Global Head of Safety said on Thursday. “Private messaging, on the other hand, can make it easier to talk about emotional or serious subjects, according to a survey Facebook conducted in the UK, US and Australia. Respondents said they could communicate more clearly and be more open when messaging versus in person. In fact, 80% of people surveyed said they felt they could be completely honest when messaging.”

With a lot of dialogue occurring about how social media negatively affects mental health, Facebook’s move does seem to be a little tone-deaf. On the other hand, people should be having these conversations and something is far better than nothing. The new stickers and filters are rolling out now.