Executives “shocked” by rumours of death of Windows Mobile

While the impending death of Windows Mobile is perfect fodder for sensation seeking journalists the story was news to multiple executives who build their business on the OS.

Analysts of all ken have been pontificating on the future of Windows Mobile, and reports of Windows Mobile 7 being the last gasp of the OS has been oozing across the internet over the last week.

Jerry McNerney, vice president of mobility computing product management at Motorola, was however quite clear about the veracity of the reports.

"That’s not true," he said. "We’re committed [to] Microsoft going forward."

Unlike the specious reports however, McNerney said his opinion is based on the substance of his constant conversations with Microsoft executives. McNerney said Windows Mobile has a rich developer community, especially for applications used by enterprise and industrial customers.

McNerney was not the only executive who spoke on Windows Mobile at the MC9500 launch event.

Matthew Berardi, managing director of field technology at FedEx Ground, and Ken Pasley, the company’s IT director for wireless technologies, both said they have been using Windows Mobile-based devices for many years because of the software’s wide use in industrial settings. On hearing the rumours they approached Microsoft and Motorola and received reassurances that there were in fact no plans to discontinue the mobile OS, which has become a de facto standard for industrial devices such as the Motorola MC9500.

Joseph Robinson, vice president of marketing and sales at Motorola integrator Salamander Technologies who has 3,000 customers using Windows Mobile-based rugged devices and its Windows Mobile based public safety software said that the death of Windows Mobile "would be shocking" because of its wide use in rugged devices.

Of course the concern provoked by sensational news like this is enough to get executives to develop contingency plans for moving to other platforms, leading to all kind of self-fulfilling prophesies. Pity one cant go back to a time when journalists reported the news rather than making it.

Read the full article at Computerworld here.

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