Camera and sound crew around the contest
Microsoft has been running a $100 challenge at CES where they give smartphone owners $100 if they can prove they can complete tasks faster than a Windows Phone. If they lose however they must agree to be publicly admit their phone was smoked by a windows phone.
It turns our however that their ritual humiliation will not only be broadcast over twitter. According to Andrew, our man on the scene, contestants need to sign release forms, and the event is being recorded by multiple cameras.
According to Ben Rudolph, the PC Guy, the contest is going pretty well, with over a dozen wins and only one loss. I expect we will be seeing the contestants feature in a Rolling Thunder campaign pretty soon.
See the contest explained in the video below: