This morning Microsoft confirmed it will open its fourth Microsoft Store in Southern California, this time in the Los Angeles area. The store will be at the Westfield Century City shopping center, which is located in the Westside near Santa Monica, Culver City, and Beverly Hills. It will be close to two major university campuses: UCLA (which is 3 miles from the shopping center), and Loyola Marymount University (at 7 miles). The Westside is home to half a million people, according to the 2000 Census.
The store will be in a lot formerly occupied by an Origins Cosmetics store. It will be directly in front of one entrance to Bloomingdale’s and across from Pinkberry, meaning it will be subject to plenty of traffic like many of the other Microsoft Stores already in existence.
Westfield Century City is already home to a store from our good friends at Apple Computer. Ironically, that store is also located outside another entrance to Bloomingdale’s; the stores will be literally meters apart. This shopping center is also interestingly home to the Sony Store, a new retail concept by Sony that may replace the current chain of Sony Style stores. The Sony Store will be closer to the Microsoft Store than Apple; indeed, Sony sits right in between the Apple and Microsoft stores. A metaphor, perhapsâ€¦?
As seen by the pictures, as of today, Microsoft has not yet put up its “Coming Soon” sign, and when I took a peek between the locked double doors all I could see was construction equipment laying around, meaning there’s a bit of way to go before launch.
The Microsoft Stores are currently the only brick-and-mortar locations where one can try out and buy the unique and much-acclaimed Dell Venue Pro WP7 handset.