Microsoft- “If no OEM stands up to build Windows devices we’ll build them”

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Microsoft’s decision to lay-off quite a few of the Nokia staff it had acquired as well as write down the entirety of its Nokia D and S purchase last week sent shockwaves through the blogosphere with many pundits declaring – prematurely I might add – the death of Windows Phone.

This week at WPC Mary Jo Foley did an interview with Satya Nadella for ZDnet on his thoughts on Windows Phone, Windows 10 and especially the future of Windows Phone and hardware in light of the above events. The whole interview is worth a read from the source link below, but we’ll post excerpts of the Windows Phone specific bits here.

Microsoft is not giving up on Windows Phone, rather, they are looking to the future and trying to create it. They don’t want to be just a watered down version of Android with no apps, they want to be something unique, something different. Its echoed in continuum, in 3d touch, in live tiles and even the failed “hubs” of Windows Phone 7. Microsoft is trying to reach the future and not be caught off guard.

Even the phone, I just don’t want to build another phone, a copycat phone operating system, even.

So when I think about our Windows Phone, I want it to stand for something like Continuum. When I say, wow, that’s an interesting approach where you can have a phone and that same phone, because of our universal platform with Continuum, and can, in fact, be a desktop. That is not something any other phone operating system or device can do. And that’s what I want our devices and device innovation to stand for.

Last week’s announcement was not about any change to our vision and strategy, but for sure it was a change to our operating approach. The way we’re going to go about it. I’m not going to launch a phone a day. I’m going to focus on a few phones that actually grab share that, in fact, showcase our uniqueness. When you have three percent share of that (phone market), but you also have a billion desktops, you have Xbox, you have innovation in HoloLens; you have Band. It’s a graph. It’s not any one node. It is the entirety of the device family. And I want to be able to think about our strategy, our innovation, and progress as one.

Microsoft is not giving up on hardware in deference to OEMS. Even if OEMS do not appear, Microsoft will take matters into its own hand and build Windows Phones. They are well aware that the Windows Phone market is not like the windows market and that Lumia and Surface cannot have the same effect on their respective markets.

In a bit that seems to be directed partly towards the media, he says that what happens inside should not concern consumers, what matters is the end products.

If no OEM stands up to build Windows devices we’ll build them. There will be Lumia devices. So I’m not afraid of saying, okay, it’s all about the OEMs, or it’s all about the ecosystem. It’s about Windows. It is about the overall health of Windows and being grounded in any given day’s reality, but having ambition of where the market is going versus being bound by current definitions.

We will do everything we have to do to make sure we’re making progress on phones. We have them. Even today Terry (Myerson, the head of Windows and Devices) reinforced, again, yes, we will have premium Lumias coming this year.

If there are a lot of OEMs, we’ll have one strategy. If there are no OEMs, we’ll have one strategy. We are committed to having the phones in these three segments. And I think the operational details will become clear to people as they see it. I want people to evaluate us on the phones that we produce, but not the inside baseball — what are we doing to produce — because that should not be relevant to our broad consumers. It may be relevant to people like you who are critiquing us. That’s okay. But what matters to me is what customers care.

Finally , He speaks on their relationship with Google and reciprocity and how he hopes that Google would come and return the favour Microsoft has done for them on Android devices by putting their services cross platform.

Its a really good interview and one that clears up most of the confusion created last week.

Read it at the source link below and tell us what you think in the comments.

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