UAE carrier Etisalat has announced that carrier billing, which lets smartphone users charge app purchases to their phone bill, is now available for Windows Phone users on their network.
Khaled ElKhouly, chief marketing officer at Etisalat UAE, said: “Our customers live fast-paced and busy lives, and therefore seek simple and quick solutions when they use their mobile devices. We are excited to be first among gulf countries to collaborate with Microsoft for operator billing on Windows Phone Store.
“With this secure, easy and quick payment method, customers can just click to buy without having to enter their credit card details each time they purchase apps or games from the Window Phone Store.”
Vithesh Reddy, general manager Lower Gulf, Microsoft Devices, said: “Today’s smartphone users demand handsets and services that can respond to their everyday lifestyle requirements and keep up with their social and entertainment needs. Consequently, mobile applications are essential for mobile users whose handsets are more than just a phone, they are a lifestyle accessory.
“The new direct operator billing service with Etisalat makes it even easier and safer for our consumers to stay connected and enjoy all the latest applications, providing a valuable and convenient smartphone experience.”
Direct payment via a mobile phone bill is the most popular payment method worldwide, and in some markets leads to an up to 3 times increase in app sales. The Windows Phone store supports this feature on more than 60 carriers worldwide.