Escalate Announces In-Store Mobile Application For Windows Phone 7

Escalate Retail is a retail commerce software solution for  many brands across the world. They have announced a new Windows Phone 7 application in partnership with Microsoft and Identitymine for the consumers which allows them to experience a richer shopping experience with following features,

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  • Quick scanning product or aisle bar codes for quick lookup of products or product categories
  • Product details and features
  • Customer product reviews and ratings
  • Inventory availability in the store and nearby stores within the brand
  • Related items for cross-selling and up-selling
  • Downloadable coupons and personalized promotions incenting the shopper to buy in-store
  • Product recommendations based on past purchase history
  • Customer loyalty card scanning
  • Product advisor and comparison

Full Press Release after the break.

Press Release:

New self-service mobile application introduces convenient in-store, online shopping for retailers and consumers

Escalate Retail, the leading provider of solutions that help retailers reinvent the shopping experience for their customers, recently announced it will feature a new native mobile self-service application for in-store use on the new Windows Phone 7. Code named "Project Arke" and developed specifically for the Windows mobile platform by Escalate, Microsoft and IdentityMine, the application empowers in-store shoppers to access and buy merchandise online while visiting their favorite brick-and-mortar retail stores. Escalate will highlight the new mobile self-service application at the National Retail Federation’s (NRF) 100th Annual Convention and Expo in New York, January 10-11, 2011 in booth #637.

"Project Arke" provides in-store shoppers with detailed product information and personalized features specifically in the context of the store they are visiting, right at their fingertips. The application allows consumers to research products in-store and to make more confident buying decisions without leaving the store or shopping competitor sites – giving shoppers all the advantages of online shopping in the store, while allowing retailers to reap the financial benefits of closing more sales more often. "Project Arke" lets shoppers access all the information they need about a product, right at the shelf:

  • Quick scanning product or aisle bar codes for quick lookup of products or product categories
  • Product details and features
  • Customer product reviews and ratings
  • Inventory availability in the store and nearby stores within the brand
  • Related items for cross-selling and up-selling
  • Downloadable coupons and personalized promotions incenting the shopper to buy in-store
  • Product recommendations based on past purchase history
  • Customer loyalty card scanning
  • Product advisor and comparison

"Mobile applications and killer user experience design are revolutionizing retail experiences," said Chad Brown, SVP of Sales and Marketing at IdentityMine. "The mobile application design in ‘Project Arke’ increases retailer revenue by providing enhanced and targeted shopping experiences. Mobile is a huge opportunity for retailers."

"With the elegant user interface provided by Windows Phone 7, ‘Project Arke’ offers a compelling shopping experience that can inform and engage the customer in new and interesting ways, which in turn will increase retailers’ in-store sales," said Mike Julson, CTO, Escalate Retail.

About Escalate Retail
Escalate Retail is the only retail expert that delivers a flexible, all-channel commerce software solution for consumer-focused businesses in North America, Europe and Asia. In an era when it pays to delight shoppers at every turn, Escalate has helped over 400 brands reinvent the shopping experience to significantly improve customer loyalty and revenue growth. Escalate is headquartered in San Diego, with offices throughout North America and Europe. For more information, visit www.escalate.com.

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