After Nokia’s VP of App development, Bryan Biniak expressed some dissatisfaction with Microsoft now UK’s largest carrier EE has also expressed some frustration with the software giant.
Speaking to MobileToday, EE’s CEO Olaf Swantee said Microsoft needed to provide more marketing support for handsets running their operating system.
‘What’s concerning is we still see such a significant demand for iOS and Android. While Microsoft has seen some increases to the popularity of its platform, it’s still very small compared to the other two. It still has to do work to support it. It’s a different operating system, a good product and exciting, but it needs to offer more support.’
UK has in fact been one of Windows Phone’s better performing markets, with market share recently nearly doubling to close to 9%, according to Kantar WordPanel.
A Microsoft spokesperson said: ‘Windows Phone is the fastest growing platform in the UK. Our focus is on building this constantly growing customer base and driving user satisfaction. Working closely with all our operator partners in the UK and across the globe is key to driving growth and satisfaction.’
Responding somewhat to Bryan Biniak’s original criticism, Joe Belfiore recently tweeted:
It does sound pretty much as if Microsoft understands the issues and are doing what they can, and it may very well be that the critics underestimate how hard it is to be the challenger platform with two very well funded and resourced incumbents, with Windows Phone head and shoulders over other equally well resources competitors such as Bada (backed by Samsung), Blackberry 10 , Tizen (backed by Intel) and others like Firefox and Ubuntu OS.
In the UK I certainly see Windows Phone ads pretty constantly. Do our readers feel Microsoft should be pushing Windows Phone even harder, or are they not getting enough credit for their existing achievements? Let us know below.