It has recently been revealed that Google shares much of their app store profits with carriers and OEMs.
Now Digitimes claims Microsoft is planning to do the same with Windows 8 OEMs.
According to Digitimes Microsoft plans to offer developers that join the development of Windows-based apps a profit share higher than the 70% on the iOS app store and Android Market.
In addition, hardware brand vendors will also enjoy a profit share if consumers purchase apps that are recommended by them. The exact share has however not been revealed.
Much like Nokia, Microsoft is expecting OEMs to cultivate developers and applications, and to guide buyers to their collections. Microsoft’s new strategy is expected to open a brand new profit source for the vendors, according to Digitimes’s sources, which, given the size of the Windows ecosystem, may be billions of dollars, which will hopefully motivate OEMs to keep profit margins on hardware low and encourage the growth of Windows 8.
Read more at Digitimes here.