Developers: Window Store app submission deadlines for the upcoming holidays announced

Windows 10 Store

Every year during the holiday season, Windows Store also sees a large increase in user downloads and purchases. Last year the holiday months of November, December and January generated 40% more app sales than the average for the year. To prepare for it, Microsoft is now advising developers to update or submit your app no later than November 18 for Thanksgiving (US) and December 15 for the Christmas holiday.

Updating the apps now ensures they are ready for other upcoming holidays and festivities around the world.

Microsoft HolidaySubmission Deadline for App Publishing by the Holiday
ThanksgivingThursday,
November 26
Friday,
November 27
Wednesday,
November 18
ChristmasThursday,
December 24
Friday,
December 25
Tuesday,
December 15
New Year’sFriday,
January 1
Friday,
December 18

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