Microsoft recently announced the new Microsoft Windows Ad Mediator Service and Control, which helps developers massively improve their advertising revenue globally.
This is a new service & control from Microsoft that will enable you to add advertising from a variety of different ad networks to your Windows (Phone only right now) application; you can then specify how often each specific network is used by updating your mediation configuration for the application in the Dev Center. This configuration can in turn be optimized by market, so that you are using the most effective ad networks in the appropriate regions. Changes can be made on the fly without republishing your app.
Bernardo Zamora joined Channel 9 to talk about the Ad Mediator Service & Control. Watch the video above.