At WPC this year, Microsoft announced its new Windows 10 Compatible logo program, which provides logos that ISVs and app developers can use in their marketing activities to showcase the quality of their applications.
Unlike logo programs for previous versions of Windows, this new logo program no longer require developers to have their apps tested for certification by authorized testing authorities. Developers should be successfully completing compatibility testing of applications and they need to list solutions in the Ready for Windows directory and provide a link to a public support statement identifying which branch of the Windows as a Service model their solution is supported on. Then, then they have to just accept the terms of the Windows 10 Compatible Logo License Agreement to start using the Windows 10 Compatible logo.
Another initiative Microsoft introduced at WPC is Ready for Windows, a new web site that makes it easy for ISVs and developers to list their commercial applications that support Windows 10 and generate market visibility for their solutions.
Find more details about both these initiatives here.