Developers: Increase Your App Monetization Using Windows Phone 7 Ad Rotator Control

Windows Phone 7 Ad Rotator control allows developers to configure ad providers in their apps on the fly. An ad rotator control supports showing ads from different providers with configurable probabilities based on culture. The control fetches the settings from a remote XML file making real time swapping / replacing of ad providers possible. Currently it supports Microsoft PubCenter, Google AdMob, AdDuplex, Inner-Active and support for no ad display too.

Example Use Cases:

The control can be used in a variety of ways. The most common use cases are:

  • Swap ad providers on the fly – specify a single provider for the whole app and swap it to another when the eCPM goes down. E.g. have the app use PubCenter ads and if the eCPM goes down, change the remote XML and have the app switch to AdMob
  • Configure ad providers based on culture – show different ad providers for different phone region settings (which usually map to physical location as well). E.g. show PubCenter ads to US users, AdMob to German users and AdDuplex to everyone else
  • Configure probabilites of ad providers based on culture. This is the most complex (and most useful) scenario. Implement for example the following use case:
    US: 80% PubCenter, 10% InnerActive, 5% AdMob, 5% AdDuplex ads
    Germany: 80% AdMob, 10% PubCenter, 10% AdDuplex
    France: 100% AdMob
    Other: 25% PubCenter, 25% InnerActive, 25% AdMob, 25% AdDuplex

For more details and to download the control, visit the codeplex project page.

Image Credit: InMobi

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