Developers: How To Get Your App Featured In Windows Phone Marketplace?


How To Get Your App Featured In Windows Phone Marketplace? I know many Windows Phone developers ask the same question again and again. Before answering the above, what will happen when you get featured on Windows Phone Marketplace.

  • Panorama Placement:  Panorama placement is the premiere placement for promotion on the Windows Phone Marketplace. The value of this placement is immense as we have seen a 2000% increase in downloads for an app (on average) that is featured in panorma mode.
  • Featured Icon Placement:  Being promoted as a featured icon is the second best way to be featured on the Marketplace. Apps that get Featured Icon Placement on average see an 800% increase in app/game downloads during their time being featured.
  • Featured List:  The third mode of getting featured in the Marketplace is the Featured List. It does return an average of a 150% increase in app/game downloads.

The answer to the question of “How To Get Your App Featured In Windows Phone Marketplace?” depends on whether your app has all the three important attributes listed below,

  • Delight
  • Utility
  • Functionality

You can read each of them in detail through this blog post from MSDN.

This post was the fifth and final post in a series of five posts on strategies for being successful on the Windows Phone Marketplace. The first post (publishing in the right geographies) is here. The second post (trial mode and the art of the upsell) is here. The third post (finding the pricing sweet spot) is here. The fourth post (the differentiation game) is here.

Great job by Paul Laberge.

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