At MWC, Deutsche Telekom and Microsoft announced a strategic partnership to expand and market Microsoft Lumia devices and online services such as Office 365 and OneDrive across sales and marketing channels in all 12 European countries that Deutsche Telekom is in presently. Deutsche Telekom has its presence in Austria, Croatia, Czech Republic, Germany, Greece, Hungary, Macedonia, Montenegro, Netherlands, Poland, Romania and Slovakia. This partnership includes a joint international marketing campaign spanning advertising, sales support and training, custom application development, and experiential activities, tailored by market. Deutsche Telekom will be selling the recently announced Lumia 640 device and it will be included in the pan-European marketing campaign that is a pillar of this partnership.
Niek Jan van Damme, Managing Director, Telekom Deutschland GmbH and member of the board of Deutsche Telekom, is convinced about the strategic value of this collaboration: “Our successful cooperation with Microsoft which we continue to develop for years now, strengthens the position of Deutsche Telekom as the leading provider for connected life. Together with Microsoft’s broad portfolio of devices, services and platforms, we reach customers who wish to switch their phone quickly and easily between professional and private use. Thus, we are able to provide a seamless user experience with benefits for both our private and our business customers.”
“Deutsche Telekom has been a Microsoft device partner since the beginning. Its trusted brand and network excellence in Germany and across key European markets will be a strong force to jointly deliver Microsoft devices and services to more consumers and businesses throughout Europe,” said Florian Seiche, vice president, Europe Region, Mobile Device Sales, Microsoft.
For now, Microsoft and Deutsche Telekom are focusing on Lumia devices and online services. This partnership may expand to more Microsoft products in the future.