Despite poor showing on Verizon, Windows Phone is doing well in US

imageAs Kantar release more detailed results for their November survey a more nuanced picture of Windows Phone’s performance in USA surfaces.

While the headline is a steady 4.7% market share there, the carrier numbers reveal Windows Phone has managed to grab 5.8% of the smartphone market on AT&T, which means on that carrier for every 5 people who chose an Android handset one is choosing a Windows Phone.

Most of these devices are probably the Nokia Lumia 520, but I am sure a considerable number are also Nokia Lumia 1020 and 925 handsets.

On Verizon, which has not had a new handset in a while, and which is not able to benefit from commitment-free unlocked handsets like the 520/521, Windows Phone only has a market share of 1.1%, pretty close to the HTC Trophy days.

Despite this however Windows Phone managed an overall market share of 4.7% in USA.  A few more calculations allow us to work out that in the 40% balance of the market (T-Mobile, Sprint, MetroPCS and others) Windows Phone must have a market share of at least 6.7%, and if we exclude Sprint as being an insignificant contribution likely close to 10% on T-Mobile and MetroPCS and elsewhere, approaching Eur.

Kantar Worldpanel ComTech Global Strategic Insight Director, Dominic Sunnebo notes, “The iPhone 5S and 5C were the two bestselling smartphones in the U.S for the 3 months ending November 2013. However, increased rivalry from Android brands and a resurgence of LG and Nokia, has made year-on-year share gains for Apple difficult. This is especially true on T-Mobile.”

On T-Mobile, the ‘UNcarrier’ strategy, launched earlier in 2013, has been successful because it has attracted first-time smartphone buyers, looking to upgrade to their first smartphone. Among T-Mobile smartphone buyers in November 2013, 55% of those that purchased an LG and Nokia smartphone were first-time smartphone buyers, compared to just 39% of Apple customers. First-time smartphone buyers remain a key demographic for carriers and brand alike.”

See the full set of numbers after the break.

OS % Share of Smartphone Sales 
   
 

3 mo. ending Nov 12

3 mo. ending Nov 13

U.S. MARKET

100%

100%

iOS

53.0

43.1

Android

42.3

50.3

BlackBerry

1.3

0.6

Windows

2.6

4.7

Other

0.7

1.3

   
Network % Share of Smartphone Sales 
   
 

3 mo. ending Nov 12

3 mo. ending Nov 13

U.S .MARKET

100%

100%

AT&T

34.8

28.3

Verizon

33.1

31.7

Sprint Nextel

14.0

13.1

T-Mobile

7.0

13.3

Other

11.1

13.6

   
AT&T:  OS Sales Shares 
   
 

3 mo. ending Nov 12

3 mo. ending Nov 13

AT&T

34.8%

28.3%

iOS

72.0

62.1

Android

22.2

31.1

BlackBerry

1.8

0.9

Windows

3.3

5.8

Other

0.7

0.1

   
Verizon:  OS Sales Shares 
   
 

3 mo. ending Nov 12

3 mo. ending Nov 13

Verizon

33.1%

31.7%

iOS

54.6

50.1

Android

43.4

46.8

BlackBerry

0.9

0.5

Windows

0.6

1.1

Other

0.5

1.6

Source: Kantar

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